Find out if your brand’s working — or just working against you.
Think of this like a quick MOT for your brand. Ten brutally honest questions that cover four critical areas:
Clarity, Consistency, Confidence, and Cut-Through.
Score yourself 1–5 for each question (1 = not at all, 5 = absolutely).
Total it up. Then check the scale below.
| Area | Question | Score (1–5) |
|---|---|---|
| Clarity | Do we clearly communicate what we do, who we’re for, and why it matters? | |
| Would someone new “get it” within 30 seconds of seeing our site, deck, or socials? | ||
| Consistency | Do we show up visually and verbally the same way across every touchpoint? | |
| Could a stranger match our deck, social, and product design without guessing? | ||
| Confidence | Does our brand feel like us, not forced, not fake, not generic? | |
| Are we proud to share our brand with investors, hires, or customers? | ||
| Cut-Through | Do people remember our name, identity, or message after a single exposure? | |
| Do we look and sound different from our competitors? | ||
| Execution | Do we have guidelines, templates, and brand systems people actually use? | |
| Are we wasting time constantly tweaking or trying to stay consistent manually? |
40–50 → Solid. You’ve got a strong foundation, refine and scale.
30–39 → Patchy. You’d benefit from addressing those weaker areas before serious growth.
20–29 → Weak. You’re probably loosing trust, time, and traction.
Under 20 → Critical. It’s time to rebuild. Fast.
→ Book Your Free Discovery Call
→ Or email me directly at **[email protected]**