10 sharp tips to get it right — and 10 things to avoid at all costs.
Building a brand from scratch? There’s a lot of noise out there. This is the no-fluff version — 10 do’s and 10 don’ts that’ll save you time, money, and regret.
✅ 10 Branding Do’s
Do build your brand from strategy — not just style.
Do define your audience early.
Do write your tone of voice down.
Do get feedback, not opinions.
Do use your brand consistently (everywhere).
Do invest in proper type and colour hierarchy.
Do build a system — not just a logo.
Do design for your future, not just your launch.
Do audit how your brand feels, not just how it looks.
Do remember: taste is a strategic asset.
❌ 10 Branding Don’ts
Don’t rebrand just because you’re bored.
Don’t crowdsource your logo from your team’s WhatsApp.